Instagram is the platform for passion and that passion drives action.
Alongside AnalogFolk we designed short-form video ads to engage and inspire our audience to show how Instagram Reels can drive business growth by building lasting connections relevant to their customers’ passion, interests and identity.
176 assets in 8 languages, in 10 markets EMEA
108.3M impressions, 1.9M reach , 491K total clicks
Simple direct response ads for WhatsApp, advertising a webinar around the new WhatsApp Business API.
Drove over 9,000 sign ups to the event in short time.
Copywriting by Lucy Everett.
I co-founded Glitch Bitch in NYC as a way to find expression in illustration, in a way that wasn’t possible in our day jobs at the time. This naturally took the form of punky, bright enamel pins and stickers. Sara and I quickly set up shop and travelled the art fair circuit, finding an audience of similarly-minded punks and feminists.
Identity for a social good initiative from Facebook, whereby charities and nonprofits are invited to discuss their advertising needs and issues directly with a wide range Facebook experts.
The Facebook Company core company brand was reserved and modest, but we were able to build on top of that foundation with surprising and delightful typographic animations. Building brand awareness from scratch whilst driving sign ups to events, both externally and internally.
Copywriting with Lucy Everett.
Hand illustrations by Bad Leprechaun.
Examples from my social reset strategy for Aviva, lifting their social content into a meaningful and relevant space whilst repositioning the brand from serious and authoritative to more playful and empathetic.
Inspired by the light-hearted macabre of my childhood books, I wrote a short story in which a sleepy rural timeless town captures Death’s scythe and builds a towering monument with which to seal it under a glass bell. Death decides to prove that she needs no tools to complete her work and promptly claims every soul in the town in a single evening.
Sticky Kitties is a collection of iMessage stickers for iOS, which launched on day one for iOS 10. Each kitty is crafted to look like a genuine physical sticker, giving depth and character to the conversation.
Personal animations and experiments. See the whole bunch over on my Instagram.
Ad campaign for Facebook IQ, with illustration by the supremely talented Brolga, and animation by the wonderful folk at Jacky Winter.
Facebook IQ wanted to escape it’s traditionally conservative and techy brand. So, how do we build brand awareness around a data resource without mentioning data? We decided to create FOMO through ownable stories based on our unique knowledge of the moments in our audiences’ lives. Charming stories told with abstract and expressive exposés that beg the question “Want to know more?”
Posters made at Facebook to encourage and question the creation of better creative briefs.
Video promoting Facebook’s global response to the COVID-19 pandemic, highlighting the safety, misinformation and community efforts across apps and platforms.
A personal project to animate a series of words from and inspired by the 1962 book Watching Words Move.
A series of advertising aimed at financial service companies, showing the value and opportunity of advertising financial literacy on Facebook.
Highlighting three relatable stories around investment, budgeting and saving, and demonstrating the ways in which their audience are already seeking advice from friends and family Facebook platforms.
As with all social advertising, timing and messaging is limited and so we treated their environment as another character, conveying more information about who they are - their life stage, lifestyle and financial ambitions. Whether they are outgrowing their parents’ house, struggling to manage the ebb and flow of freelance work or in their first home looking to start a family, we created visual cues to help communicate their situations.
All three ads were shots on the same day during the pandemic (pre-lockdown with many many safety measures in place).
Copywriting by Lucy Everett.
Film and editing by Whitecoat.
A collection of logos and smaller identities.
Rebrand for the internal group Women@ Facebook. Focusing on a simple, easily replicable and scalable set of assets to express diversity in voice, opinion and experience.
Modular brand identity for a small grassroots org, helping those who want to make a difference but didn't know where to start. How Can I Help collects charity and nonprofit initiatives together making it easy to donate time, money or skills.
HCIH is the connective tissue between those who can help and those who need it, which means our brand is centred around the message and not promotion.
It isn’t the star of the show, recognising it’s role to highlight, hero and connect the charities, the grassroots groups, and the projects that need help through the pandemic and beyond, and later for a roster of causes and needs. As such, I developed the brand to be clear yet versatile, expressive and modular, and capable of rapidly scaling.
Visual concept for NYC popup gym The Department of Sweat. Centred on the truth that if you’re not sweating then you’re not doing it right, we developed a typography-led approach to OOH advertising where billboards would sweat in the sun over several days, speaking with humour and irreverence and a soaking wet hook to both disgust and delight.
Posters made in the Facebook Analog Research Laboratory to foster and question company culture.
I ran orientation for the new engineering hires, introducing them to the concept and ethos of the lab and the company culture. In these sessions they would be encouraged to express their early thoughts on the company - their expectations, anticipations and concerns, both positive and negative - the strongest of these would be formalised into posters and distributed in engineering spaces.
What’s After Effects error is most like you? I developed this AR experience to be as frustrating and disappointing as getting an error in real life.